The crew at DWP approached me in 2014 to illustrate a poster that communicates one of the many roles that design plays, phrased in the format of "Design ______". After thinking at length of the many possible tag lines, I opted for one of the more challenging entries on my list. Design is much more than shapes and colors, there is power behind the work we produce. It's like my Uncle Ben always used to say, "with great power comes great responsibility." Design has the power to reach far beyond initial intentions. It can help or hinder. It can divide or bring together. Empathy in design is an important consideration that deserves to be discussed in our greatly talented creative community.