Willie & April
Once I learned my best friend was engaged to be married, I immediately offered to whip up some invitations to help with the crazy load of planning a wedding. After the process started rolling, I couldn't help but create a simple branding system so the couple could reuse some of my work even after the big event was over. As the SoCal couple lives and breaths for the coast, I created a custom wave-inspired monogram using the core colors of the wedding theme: Beach Life. Implementing these established brand elements throughout the rest of the invite setup, I combined an elegant set of typefaces with custom drawn type to complement in just the right places. After all was said and done with the invitations, the couple loved it so much they sealed a variation of the monogram into a custom shaped surfboard for guests to sign in place of a guestbook.